100% is a renowned American manufacturer of high-performance cycling apparel, eyewear, and protection equipment, established in 1988 by Ludo Boisset. The company has a rich history of innovation and craftsmanship, having pioneered the development of stylish, functional, and protective products that have shaped the cycling industry for over three decades.
100%’s origins can be traced back to the late 1980s when Boisset, a passionate motocross racer, sought to create exceptional goggles that would enhance performance and protection for motocross riders. With his expertise in design, manufacturing, and materials science, he began developing innovative goggles, quickly gaining recognition for their quality, style, and functionality.

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