Liv

https://www.liv-cycling.com/
Liv Cycling is a leading women’s cycling brand dedicated to empower women through cycling. Founded in 2008, Liv is a brand of the Giant Group, one of the world’s largest bicycle manufacturers.
Mission
Liv’s mission is to revolutionize women’s cycling by creating bikes, apparel, and experiences that inspire women of all levels to ride more and achieve their cycling goals. Liv’s bikes are designed specifically for women’s bodies, ensuring a comfortable and confident riding experience.
Brand Promise
Liv’s brand promise is to “Lead with She.” This means that Liv is committed to working with women at every level of cycling, in every discipline, around the world. Liv believes that women are the key to growing the cycling industry and that by empowering women, Liv can make cycling a more inclusive and welcoming sport for everyone.
Product Range
Liv offers a wide range of bikes for women, including road bikes, mountain bikes, gravel bikes, hybrid bikes, and e-bikes. Liv’s apparel is also designed specifically for women, with features such as moisture-wicking fabrics, flattering fits, and comfortable chamois.
Community
Liv has a strong community of women cyclists who support each other and share their love of cycling. Liv hosts events and rides around the world, and its online community is a great place to connect with other women cyclists.
Social Impact
Liv is committed to making a positive social impact through cycling. Liv supports a number of organizations that promote women’s cycling, such as the Women’s Cycling Global Initiative and the Liv Racing Team. Liv also has a program called Liv Committed, which supports charities that focus on women’s health and well-being.
Awards and Recognition
Liv has been recognized for its commitment to women’s cycling with numerous awards and accolades. In 2023, Liv was named the BikeRadar Women’s Bike Brand of the Year. Liv has also been featured in publications such as Vogue, Forbes, and Outside Magazine.
Conclusion
Liv Cycling is a leading force in the women’s cycling industry, and its commitment to empowering women through cycling is making a real difference. With its innovative products, strong community, and socially conscious approach, Liv is helping to create a more inclusive and welcoming cycling world for all women.