Look

https://www.lookcycle.com/
Look is a renowned French sports equipment manufacturing company based in Nevers that has led the innovation of alpine skiing quick-release binding systems. The company later moved into cycling with innovations in clipless pedals and carbon fiber frames. Look is known for its high-quality cycling products, including pedals, frames, and components.

History
Look’s origins can be traced back to 1951 when Alain Georges and Christian Lacroix started producing ski bindings in a small workshop in Nevers. The company’s innovative quick-release binding system quickly gained popularity, and Look became a leading supplier of ski bindings to professional and recreational skiers worldwide.
In the 1970s, Look entered the cycling industry with the introduction of its first clipless pedals. The Look KéO pedals were a revolutionary design that allowed cyclists to clip their shoes into the pedals for better power transfer and control. The Look KéO pedals quickly became the standard for clipless pedals, and Look became a leading supplier of cycling pedals to professional and recreational cyclists worldwide.
In the 1980s, Look began producing carbon fiber frames for road bikes. Look’s carbon fiber frames were lighter and stiffer than traditional aluminum frames, and they provided a significant performance advantage to professional cyclists. Look’s carbon fiber frames quickly became the standard for high-performance road bikes, and Look became a leading supplier of cycling frames to professional and recreational cyclists worldwide.

Today
Today, Look is a global leader in the cycling industry. The company’s products are used by professional cyclists and recreational riders worldwide. Look is known for its high-quality products, innovative designs, and commitment to performance.