Mitas

https://rubena-tyres.com/
Mitas is a prominent Czech bicycle tire manufacturer with a rich history dating back to the early 1900s. The company, formerly known as Rubena, has established itself as a leading producer of high-quality bicycle tires for various cycling disciplines, including road, mountain, and cross-country. Mitas tires are renowned for their exceptional durability, performance, and adaptability to diverse terrains.
Mitas’s origins can be traced back to 1908 when the Rubena rubber factory was established in Prague, Czech Republic. Initially, the company focused on producing industrial rubber products, but in the 1920s, it ventured into bicycle tire manufacturing. This marked the beginning of Mitas’s journey as a cycling tire specialist.
Throughout the 20th century, Mitas gained recognition for its innovative tire designs and dedication to quality. The company’s tires were widely used by cyclists across Europe and beyond, earning a reputation for reliability and performance.
In 2016, Rubena underwent a rebranding, adopting the Mitas name for its entire product range, including bicycle tires. This rebranding reflected the company’s growing global presence and its commitment to providing exceptional cycling experiences.