Northwave
Northwave is an Italian cycling brand that specializes in high-performance cycling shoes, apparel, and accessories. They offer a wide range of products for all disciplines, including road, mountain bike, track, triathlon, and cyclo-cross. Northwave products are known for their quality, innovation, and design. They are also relatively affordable, making them a great option for cyclists of all levels.
Northwave was founded in 1993 by brothers Davide and Giancarlo Lazzarin in Montebelluna, Italy. The company started with a small production of cycling shoes and quickly gained a reputation for producing high-quality products.
In the early 2000s, Northwave expanded its product line to include apparel and accessories. The company also began to sponsor professional cycling teams, such as Lampre-Merida and Lotto Soudal.
Northwave is now a global brand with a presence in over 60 countries worldwide. The company is still headquartered in Montebelluna, Italy, and it continues to be a family-owned business.